- April 12, 2021
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Molson Coors and Coca-Cola will be prioritizing its release in the markets where Topo Chico … The hard seltzer will initially be available in 12 packs of slim cans in four flavors: Tangy Lemon Lime, … Topo Chico® Hard Seltzer refreshes the hard seltzer scene with original carácter and a twist of the exotic. This is an experimental drink inspired by Topo Chico sparkling mineral water, the Atlanta-based beverage company said. The companies said the new alcoholic beverage will come in the form of Topo Chico Hard Seltzer, which they hope to have on store shelves in the first half of 2021. Topo Chico Hard Seltzer will debut in the U.S. later this month, and will come in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango. The drink will initially be available in select cities in Latin America. “The Coca-Cola Company and Molson Coors have a shared passion for building and enhancing some of the world’s most beloved brands,” said Dan White, vice president of strategic initiatives at The Coca-Cola Company. Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists," the company said. So in the case of a brand like Odwalla and its chilled direct store delivery, which has struggled over the last several years, we started to stop operations effective July 31. Coca-Cola said it would share more details closer to launch. It will begin rolling out in the first half of 2021, with a scaled national launch prioritizing select markets where Topo Chico is best known. ATLANTA — The Coca-Cola Co. is launching Topo Chico Hard Seltzer in 2021 in the United States after the drink debuts later this year in Latin America. We believe Topo Chico Hard Seltzer will support this approach as a known and loved brand with a big following in a number of major markets.”. The agreement marks the latest in a series of steps Molson Coors has made in 2020 to grow its business by solidifying its core brands, growing its portfolio of above-premium beverages, investing in its core capabilities and continuing its expansion beyond the beer aisle, Hattersley said. Required fields are marked *. We respect your privacy. Topo Chico Hard Seltzer will be offered in select cities in Latin America later this year.� We will share more details closer to launch. Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists,” the company said. Atlanta-based Coca-Cola, which announced the hard seltzer version of Topo Chico to much fanfare in July, acquired the brand in 2017. The Atlanta based company announced an experimental drink which will first launch in Latin America. The US rollout is expected to begin in the early part of 2021, thanks in part to a partnership between the Coca-Cola Company and Molson Coors , which will handle distribution of the hard seltzer. Topo Chico Hard Seltzer is inspired by Topo Chico sparkling mineral water, a 125-year-old Mexican brand popular with consumers across the United States, including many mixologists. It usually appears under the address bar in the upper left side of the window. The pandemic is prompting us to move even faster.”. The companies said the new alcoholic beverage will come in the form of Topo Chico Hard Seltzer, which they hope to have on store shelves in the first half of 2021. Consumers in Mexico and Brazil are able to enjoy the boozy bubbly water. The company said it would share more details closer to launch. The Chicago-based brewer will manufacture, market and distribute the seltzer, which is set to roll out in the United States in the first half of 2021. The regular seltzer, which is contained in glass bottles and sourced from a spring that bubbles out of an inactive volcano called Topo Chico in Mexico, is a … “We believe the best way forward is to be more choiceful and target bigger, more scalable bets and be disciplined in our experimentation,” Quincey added. Hard seltzer, another hipster phenomenon that still seems to have some momentum, inspired Coca-Cola’s latest extension of Topo Chico’s brand, with the Atlanta firm announcing it will soon debut an alcoholic beverage using the Mexican mineral water as its base. By David Allison – Editor, Atlanta Business Chronicle, https://www.bizjournals.com/atlanta/news/2020/07/30/coca-cola-to-launch-alcoholic-topo-chico-hard-selt.html, Your email address will not be published. Topo Chico Hard Seltzer One of the newest brands to enter the bubble-filled category is the beloved Monterey, Mexico-based mineral water that’s highly popular throughout the U.S. “With the hard seltzer market so crowded, it’s important to stand out and bring something new to the table, and our flavor profiles with Topo Chico Hard Seltzer do just that,” Escalante said. Coca-Cola recently announced it is shutting down its Odwalla juice brand, which it had acquired in 2001. He does an excellent job of crime fighting to protect the citizens of Clayton…, Bravo Sheriff Hill! ©2021 Molson Coors Beverage CompanyCELEBRATE RESPONSIBLY®. It already has launched the hard seltzer in Mexico and Brazil. Topo Chico hard seltzer will be initially available in a variety 12-pack, containing Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango. ATLANTA (News Nation) — Coca-Cola is entering the hard seltzer business. The low-ABV beverage was inspired by the popularity of their Topo Chico mineral waters as well as the surging popularity of hard seltzers put out by rival companies like Sam Adams. Molson Coors becomes first major brewer to use 100% renewable energy in the U.K. Molson Coors inks first-of-its-kind beverage portfolio partnership with LA Sparks WNBA team, Miller Lite puts bar smells in a candle to support service workers. Sparkling water brand Topo Chico, acquired by Coca-Cola in 2017, say it is launching a Lemon-Lime hard seltzer. Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists. Tune into the “Live Show” every Wednesday. European hard … “Building on the incredibly successful launches of Vizzy and Coors Seltzer earlier this year, we are thrilled that Molson Coors will launch Topo Chico Hard Seltzer in 2021,” said Gavin Hattersley, CEO of Molson Coors. This…, Clayton County needs Sheriff Victor Hill. Coca-Cola is launching a hard seltzer under the cult-favorite brand Topo Chico. de C.V. in 2017 for $220 million. Your current recording will be deleted. ATLANTA — The Coca-Cola Co. is launching Topo Chico Hard Seltzer in 2021 in the United States after the drink debuts later this year in Latin America. The total combined revenue of those brands is approximately 2% of our total. Molson Coors Beverage Company has entered into an agreement with The Coca-Cola Company to bring Topo Chico Hard Seltzer to key markets in the U.S. starting early next year. “In bringing Topo Chico Hard Seltzer to market, our focus is speed, quality and efficiency. Topo Chico Hard Seltzer is a product of Molson Coors Beverage Company and is exclusively manufactured, marketed, distributed, and sold by Molson Coors. Topo Chico Hard Seltzer will be offered in select cities in Latin America later this year. Hard seltzers are gaining popularity, … Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists. Coca-Cola cited Topo Chico’s popularity in cocktails and mixed drinks. Coors Pure marks National Beer Day with nationwide beer run, Molson Coors inks three beyond-beer partnerships in Western Europe as part of ‘Beverage Hub’ launch, As Hop Valley’s Stash goes national, it will measure how bitter you are on Twitter, series of steps Molson Coors has made in 2020, unveiled a joint venture to expand Yuengling beer, AC Golden announces tank room opening at Denver’s McGregor Square, Molson Canadian présentera la Soirée du hockey au Canada en sept autres langues, Molson Canadian to present ‘Hockey Night in Canada’ in seven additional languages, Miller Lite brings humor back to new Miller Time campaign. The company said it … The companies said the new alcoholic beverage will come in the form of Topo Chico Hard Seltzer, which they hope to have on store shelves in the first half of 2021. 1 beer brand in the segment, and launching Proof Point to lead with premium ingredients like real spirits. With a bitter sweet taste, you'll be transported to the tropics. Please go to your browser settings and enable access to your microphone. Topo Chico released its hard seltzer on March 29. It already has launched the hard seltzer in Mexico and Brazil. Topo Chico Hard Seltzer brings a unique twist to classic flavors, including Tangy Lemon Lime, Tropical Mango, Strawberry Guava, and Exotic … This gives us the flexibility to support our investments in brands like Minute Maid and Simply and to continue to scale rising stars like Topo Chico.”. Commentdocument.getElementById("comment").setAttribute( "id", "acc98d727f4ef4ebea6290f0a9d1ce94" );document.getElementById("i414dffad3").setAttribute( "id", "comment" ); Save my name, email, and website in this browser for the next time I comment. Topo Chico is a hard seltzer (sparkling water with alcohol*) Enjoy the simple complexity of Tropical Mango. The hard seltzer, which checks in at 4.7% alcohol by volume, blends sparkling water, a gluten-free alcohol base and natural flavors. The hard seltzer represents the third hard seltzer brand in the Molson Coors portfolio, joining Vizzy and Coors Seltzer, both of which launched this year. This month alone Molson Coors unveiled a joint venture to expand Yuengling beer beyond its East Coast footprint for the first time, as well as a slate of new non-alcohol beverages in partnership with beverage incubator L.A. Libations, in which it holds a minority stake. All Rights Reserved, Coca-Cola to launch alcoholic Topo Chico Hard Seltzer, Despite Covid closures Georgia ranks No.1 for film locations, Now we know what Jeff Bezos’ worried face looks like. Topo Chico will roll out in November with three flavours in 330ml cans: Tangy Lemon Lime, Tropical Mango and Cherry Acai. “We are already well on our way down this path and seeing good results. Are you sure you want to start a new recording? “And we’re just getting started.”, Do not share with anyone under the legal drinking age. Click "Allow" in the permission dialog. Coca-Cola acquired the U.S. rights to the Topo Chico premium sparkling water brand from Arca Continental, S.A.B. Your email address will not be published. Topo Chico Hard Seltzer delivers all the refreshment consumers love, made in the spirit of Topo Chico® Mineral Water, with added minerals for taste. "Topo Chico Hard Seltzer is an exciting innovation that has been developed by a global team as a global proposition, working at speed using a networked organizational model. Please click the Retry button to try again. Topo Chico Hard Seltzer is inspired by Topo Chico sparkling mineral water, a 125-year-old Mexican brand popular with consumers across the United States, including many mixologists. Molson Coors Beverage Company has entered into an agreement with The Coca-Cola Company to bring Topo Chico Hard Seltzer to key markets in the U.S. starting early next year, the companies said today. The production and packaging of the products initially will be handled by a third party. In the U.S., it opted to forge a relationship with Molson Coors to allow for it to quickly launch and distribute at an accelerated pace. Coca-Cola’s is transforming its organization under its “Beverages for Life” strategy, “supported by a refreshed culture focused on a growth mindset,” CEO James Quincey told analysts on July 21. They’re growing slower than the company average but each one still requires resources and investments. The NAACP did not lead or organize the protest at the jail, Calling for the resignation of victor hill. The hard … Coca-Cola Co. Texans everywhere rejoiced when our collective favorite sparkling water announced it was going harder in 2021. “We are positioning Vizzy to lead the better-for-you space, aiming for Coors Seltzer to become the No. Topo Chico Hard Seltzer is inspired by Topo Chico sparkling mineral water, a 125-year-old Mexican brand popular among consumers across the country. Topo Chico Hard Seltzer will be offered in select cities in Latin America later this year. “At the same time, we need to do a better job nurturing and growing smaller, more enduring propositions and exiting some zombie brands not just zombie SKUs [stock keeping units]. Early returns for Coors Seltzer, meanwhile, have exceeded expectations and the company has said that it thinks the brand can be the leading hard seltzer from a popular beer brand in the segment. Perhaps this will result in a conviction and offer a glimpse of light at the end of…, Lil Pump Shoots His Shot At Lady Gaga In New…, The Weeknd, Ashanti, & More Post Tributes To The Late…, LeVar Burton Explains Why He Would Make For The Perfect…, Alex Rodriguez Is Negotiating To Purchase The Minnesota Timberwolves, Rep. 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Dan Crenshaw Is Temporarily Blind & Going “Off The Grid” Following Eye Surgery, TWO WOMEN ENTREPRENEURS BRING SYNERGY TO BRIDGING SUCCESS GAPS FOR MINORITY AND WOMEN-OWNED BUSINESSES, CELEBRITIES HELP $10 K FAMILIES QUALIFY FOR NEW HOMES, “This is why Sheriff Victor Hill is compared to Batman, The Dark Knight”, OPEN LETTER TO GOP LEGISLATORS AND GOVERNOR BRIAN KEMP, New EPA Administrator Michael Regan Champions Environmental Justice, Without Official Vaccine Guidance, Pregnant People Are Left to Do Their Own Research. “We are shifting to prioritizing fewer but bigger and stronger brands across various consumer needs,” Quincey told analysts. As a reference point, of our 400 master brands, more than half are single-country brands with little to no scale. Atlanta-based Coca-Cola, which announced the hard seltzer version of Topo Chico to much fanfare in July, acquired the brand in 2017. This is an experimental drink inspired by Topo Chico sparkling mineral water, the Atlanta-based beverage company said. Topo Chico Hard Seltzer is hitting U.S. shelves in the first half of 2021. Vizzy, which is made with antioxidant vitamin C, launched in April and has been on fire, appearing on Nielsen’s Top 10 Growth Brands list for seven consecutive weeks through Sept. 19, the latest date for which data are available. Coca-Cola said it would share more details closer to launch. (AP Photo/John Bazemore, File) FILE - In this July 20, 2019, photo a Coca-Cola billboard is shown over left field at SunTrust Park during a baseball game between the Washington Nationals and Atlanta Braves in Atlanta. “We’re thinking differently about how we can grow our businesses during a time of tremendous change in the beverage industry,” Hattersley said. Molson Coors also plans to launch a premium hard seltzer called Proof Point early next year to further augment its hard seltzer portfolio. It will begin rolling out in the first half of 2021, with a scaled national launch prioritizing select markets where Topo Chico is best known. “The Coca-Cola Company is committed to exploring new products in dynamic beverage categories, including hard seltzer. Coca-Cola first launched Topo Chico Hard Seltzer in select Latin American markets in October. In July, Coca-Cola announced its plans to release a hard seltzer under its popular mineral water brand Topo Chico. Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists," the company said in a press release. The Atlanta Business Journal is the premiere business magazine for the Minority Business Community. “This is another significant step in growing our above-premium portfolio and becoming a major competitor in the rapidly growing hard seltzer segment, both key components of our revitalization plan.”. CHICAGO, March 18, 2021 /PRNewswire/ -- … Topo Chico Hard Seltzer will be the third hard seltzer brand in Molson Coors' portfolio. Error occurred during uploading your audio. This announcement sounds measured, cautious, even resigned. And there are signs Coke’s UK booze offer could span more than just hard seltzer, too: in June it applied to register the trademark ‘EH Canning’ with the Intellectual Property Office. “Topo Chico Hard Seltzer will strengthen our presence in above premium and help us drive scale in hard seltzers with a portfolio approach,” said Molson Coors Chief Marketing Officer Michelle St. Jacques, in a note to employees. Topo Chico Hard Seltzer will be released in Mexico and Brazil at the end of the month, but American consumers will have to wait until 2021 to get their hands on it. Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists,” the company said. Under terms of the exclusive agreement between the two beverage giants, Molson Coors will manufacture, market and distribute to the U.S. Topo Chico Hard Seltzer, which initially will be available in variety 12-packs containing four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango. Serve ice cold with your favourite garnish for the perfect cocktail Our relationship with Molson Coors Beverage Company allows Topo Chico Hard Seltzer to launch with scale, at an accelerated pace, delivering a product that consumers will love.”. said it will offer Topo Chico Hard Seltzer in “select cities” in Latin America later this year. The production and packaging of the products initially will be handled by a third party. Topo Chico Hard Seltzer will be available in four flavors: tangy lemon lime, exotic pineapple, strawberry guava and tropical mango. “Topo Chico Hard Seltzer is an experimental drink inspired by Topo Chico sparkling mineral water, which has been popular with many mixologists,” the company said in a statement. Topo Chico Hard Seltzer is gluten-free and contains only 100 calories, 2g of sugar, and 4.7% alcohol by volume per 12oz. In the U.S., it opted to forge a relationship with Molson Coors to allow for it to quickly launch and distribute at an accelerated pace. It seems your microphone is disabled in the browser settings. Atlanta Business Journal © Copyright 2019. Topo Chico Hard Seltzer … This has allowed us to work quickly to introduce the brand across multiple geographies." The drinks are all 4.7% abv, gluten-free, and contain 2g of sugar. Point, of our total 1 beer brand in 2017, strawberry guava and tropical.... 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